TPIE – The Only National Tropical Plant Show
Tropical Plant Industry Exhibition (TPIE)
January 17 – 19, 2008
Fort Lauderdale, FL, USA

On January 16-18, 2008, the TPIE Short Course invites you to register and attend an exceptional educational program for industry professionals, both in the field and in the classroom. Together, Garden Centers of America (GCA) and the Florida Nursery, Growers & Landscape Association (FNGLA) have teamed up to provide quality education to garden center professionals and interiorscapers across the country.

This email will highlight the separate breakout sections of the 2008 TPIE Short Course. Remember single ticket options are available. You can mix and match the programs to best fit your time at TPIE. Make TPIE one of your most rewarding experiences.

Thursday, January 17, 2008

GARDEN CENTER TRACK: 10:45 am – 12:00 pm

Use of Green Marketing – Jeremy Brunner, Espoma, Millville, NJ; Andre Viette, Andre Viette Farm and Nursery, Fishersville, VA; Nellie Neal, Garden Mama, Jackson, MS
If you are going “green,” do your customers know? This session will take a look at innovative marketing techniques and business practices that companies are using to stay on the cutting-edge of the “green” trend.

Success With Verticalscaping and Living Walls - Shane Pliska, Planterra Corp., West Bloomfield, MI; Dr. Alan Darlington, Air Quality Solutions Ltd., Guelph, Ontario, Canada
As an industry, it is important to be leaders in the movement of linking communities and people with nature and landscapes. This session will provide real-life success stories of verticalscaping and the uses of living walls.

GARDEN CENTER TRACK: 10:45 am – 12:00 pm

Building a High Performance Team – John Spence, John Spence LLC, Gainesville, FL
Incorporating extensive research, “Best in the World” team benchmarks and numerous personal anecdotes and real-life examples, John will clearly outline the fundamental aspects of high performance teams and teach the essential skills necessary to build great business teams. Attendees will leave this session with a thorough understanding and respect for the challenges of creating and sustaining truly great teams and a specific framework for implementing advanced teambuilding in their organization.

INTERIORSCAPE TRACK: 10:45 am – 12:00 pm

Superstar Sales Presentations: The Inside Secrets — Patricia Fripp, A Speaker for All Reasons, San Francisco, California
Recruiting new business clients or maintaining repeat customers depends on how well your sales department presents your services. How many more sales could your salespeople make if they stopped making stupid mistakes and started giving totally awesome sales presentations? Suppose there was a way to get the people who hear your sales associates to not only remember what they say, but to repeat it (yes, word-for-word) to the decision-makers in their organization. Come learn the secrets to be a Sales Superstar!

For a complete list of activities at the Tropical Plant Industry Exhibition in January or to register on-line, visit the TPIE website at www.tpie.org.



	*December 20, 2007* TPIE – The Only National Tropical Plant Show Tropical Plant Industry Exhibition (TPIE) January 17 – 19, 2008 Fort Lauderdale, FL, USA TPIE’s Short Course Coming to Fort Lauderdale, FL On January 16-18, 2008, the TPIE Short Course invites you to register and attend an exceptional educational program for industry professionals, both in the field and in the classroom. Together, Garden Centers of America (GCA) and the Florida Nursery, Growers & Landscape Association (FNGLA) have teamed up to provide quality education to garden center professionals and interiorscapers across the country. This email will highlight the separate breakout sections of the 2008 TPIE Short Course. Remember single ticket options are available. You can mix and match the programs to best fit your time at TPIE. Make TPIE one of your most rewarding experiences. BREAKOUTS BY DAY Thursday, January 17, 2008 GARDEN CENTER TRACK: 10:45 am – 12:00 pm Use of Green Marketing – Jeremy Brunner, Espoma, Millville, NJ; Andre Viette, Andre Viette Farm and Nursery, Fishersville, VA; Nellie Neal, Garden Mama, Jackson, MS If you are going “green,” do your customers know? This session will take a look at innovative marketing techniques and business practices that companies are using to stay on the cutting-edge of the “green” trend. INTERIORSCAPE TRACK: 10:45 am – 12:00 pm Success With Verticalscaping and Living Walls - Shane Pliska, Planterra Corp., West Bloomfield, MI; Dr. Alan Darlington, Air Quality Solutions Ltd., Guelph, Ontario, Canada As an industry, it is important to be leaders in the movement of linking communities and people with nature and landscapes. This session will provide real-life success stories of verticalscaping and the uses of living walls. Shane Pliska will tell about Planterra’s project that was designed and installed as an indoor terrace garden at the Joel Robuchon – Mansion, MGM Grand, Las Vegas, NV. The gently curving living wall stands 14 feet high, is 40 feet long and is much more than just pleasing to guests’ eyes. Dr. Darlington will provide information on the living wall project developed in the Canada Life Insurance Building and show how plants are being use to clean the air and create a better work environment. Friday, January 18, 2008 GARDEN CENTER TRACK: 10:45 am – 12:00 pm Building a High Performance Team – John Spence, John Spence LLC, Gainesville, FL Incorporating extensive research, “Best in the World” team benchmarks and numerous personal anecdotes and real-life examples, John will clearly outline the fundamental aspects of high performance teams and teach the essential skills necessary to build great business teams. Attendees will leave this session with a thorough understanding and respect for the challenges of creating and sustaining truly great teams and a specific framework for implementing advanced teambuilding in their organization. INTERIORSCAPE TRACK: 10:45 am – 12:00 pm Superstar Sales Presentations: The Inside Secrets — Patricia Fripp, A Speaker for All Reasons, San Francisco, California Recruiting new business clients or maintaining repeat customers depends on how well your sales department presents your services. How many more sales could your salespeople make if they stopped making stupid mistakes and started giving totally awesome sales presentations? Suppose there was a way to get the people who hear your sales associates to not only remember what they say, but to repeat it (yes, word-for-word) to the decision-makers in their organization. Come learn the secrets to be a Sales Superstar! For a complete list of activities at the Tropical Plant Industry Exhibition in January or to register on-line, visit the TPIE website at *www.tpie.org*.
	The Tropical Plant Industry Exhibition (TPIE) is sponsored by: Florida Nursery, Growers & Landscape Association (FNGLA) 1533 Park Center Drive - Orlando. FL 32835-5705. Phone: 407.295.7994 - 800-375-3642 - 407-295-1619 (fax) website: www.fngla.org - email: info@fngla.org All Rights Reserved.