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National Foliage Foundation: A New Name and Exciting New Efforts Starting At TPIE

Monday, January 16, 2017
Article by: Greenline

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Name Change in Progress:
National Horticulture Foundation

At the close of 2016, the National Foliage Foundation (NFF) celebrated 30 years of serving the industry through research and education.  Its mission of funding research and education in the foliage industry has never solely been about foliage.  It had become clear NFF was regarded just as the “foliage” foundation.  Almost any research, whether water and soil conservation, best management practices and other aspects of general interest affecting one plant type has some applicability to others. With the exciting news of a name change in progress, the NFF will dive into the next 30 years with a broader effort to serve more than foliage touting its new name, the National Horticulture Foundation.

A primary mission has always been to support individuals in horticulture education.  Through the years, more than $400,000 dollars has supported more than 250 students who have advanced their education with the help of the NFF.  This effort will strengthen as we go into the future with the new name the National Horticulture Foundation.  

NFF’s history of carefully monitoring its funds continues with a track record of having almost no overhead expenses. The past boards of directors has consistently been made up of our industry’s best people who serve as volunteers with no compensation of any kind.  Its current board seeks support from the national horticulture industry.  

TPIE Happenings:

With amazing new research on the horizon and the need to train new leaders for our industry, continued support is more important than ever.  NFF starts its new venture right on TPIE’s show floor-- and we encourage everyone to see it for themselves.  Visit NFF’s booth on the show floor , #2500, to participate in Dr. Hayk Khachatryan’s research: Identifying the Best In-Store and Trade Show Displays and Promotions for Green Industry Stakeholders. 


Dr. Khachatryan’s research on the TPIE show floor will track eye movement and quantify the effects of key booth design elements on visitors’ attention and interest as well as perception changes affecting business relationship engagement. (COURTESY PHOTO)

Consumers are becoming increasingly fickle when deciding which products to purchase. They are often inundated with lots of information while making their decisions. Determining how consumers utilize in-store displays and promotions to make product choice decisions is important when designing retail promotional strategies and product selection. To our knowledge, only a few studies have investigated how plant consumers’ visual attention to in-store marketing and information in the retail setting influences their purchasing behavior.

To advance Dr. Khachatryan’s research, research stations will be set up to measure just what each individual’s eyes are seeing as they view select booths on the TPIE show floor.

Volunteer as a Test Subject:

Individuals are needed to participate in the study Wednesday, Thursday and Friday at TPIE.  At booth #2500 there will be 30 minutes intervals: Wednesday and Thursday from 10:30 a.m. – 4:30 p.m. and Friday 10:30 a.m. – 1:00 p.m.

If you are interested being a part of this exciting new research, contact Linda Reindl at lreindl@ fngla.org to sign up for a time slot.


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