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FNGLA Announces 2017 Friend of the Industry Award Recipients

Wednesday, May 17, 2017
Article by: Greenline

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An Element of FNGLA’s Industry Awards

Alongside the six awards and seven industry rock stars FNGLA will honor as 2017 Industry Award Recipients, two “Friends of the Industry” have also been selected.

FNGLA’s Friend of the Industry award is typically an individual from outside the association who has contributed to the advancement or improvement of the nursery and landscape industry. For 2017, we reach not-so-far outside the industry to two very special recipients: the dynamic duo behind so much of our industry’s heralded success of the Fresh From Florida marketing program!

Congratulations Jackie Moalli and Melissa Hunt!

Jackie Moalli is the Assistant Director of the Director’s Office at the Florida Department of Agriculture & Consumer Services (FDACS). Moalli provides administrative oversight for the Division of Marketing and Development, its bureaus, offices and programs. She manages the Florida Agricultural Promotional Campaign which has a proven track record in marketing Florida agricultural commodities domestically and internationally. Moalli is often found at FNGLA Board of Directors’ meetings updating Association leaders on how Fresh From Florida is assisting FNGLA members in cooperative branding and marketing efforts.  

Melissa Hunt is a Marketing Representative and Client Relations Manager for the Florida Department of Agriculture and Consumer Services (FDACS). Hunt is a valued member of its industry relations team and she is also a liaison to agriculture associations and advisory councils. Hunt serves on FNGLA’s Marketing & Membership Committee where her enthusiastic expertise helps to shape FNGLA’s membership recruitment and retention efforts with industry marketing.

Moalli and Hunt are the creative sparks behind the hugely successful Fresh From Florida landscape plant TV/cable advertising campaign in Florida, as well as the Florida tropical foliage promotions throughout the nation. Widely recognized as energetic supporters of Florida’s nursery and landscape industry, Moalli and Hunt are also influential and high-spirited FNGLA cheerleaders.  

FNGLA proudly salutes Jackie Moalli and Melissa Hunt as the recipients of FNGLA’s 2017 Friend of the Industry Award. Celebrate these two special ladies and the other FNGLA Industry Award Winners at the FNGLA Convention: June 23 & 24 at the B Ocean Resort in Ft. Lauderdale.

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